Dogologie is an online lifestyle brand and a retail store based in Fredericksburg, the heart of the Texas Hill Country. We exist to be a companion to the dog-lover lifestyle and a place where faithful friends belong.

Happily Ever Aften

Aften, the passionate owner & inspiration of Happily Ever Aften. Originally from Illinois, Aften has traveled all over the country with her husband before landing in Texas. While attending college, she turned a lifelong love of fashion into a budding enterprise. In 2015, Happily Ever Aften was born. Aften chose to open her boutique online to be able to reach as many people as possible. She is extremely dedicated to her boutique and its patrons, striving to make herself readily available to answer any and all questions. If you are looking for the latest fashion and want an incomparable shopping experience, Happily Ever Aften is your one-stop shop for all of your designer needs.